Beiersdorf AG - Annual Report 2008

1st Quarter: January – March
	– New positioning of Hansaplast The plaster and wound care brand Hansaplast gets a full makeover. The new slogan – “When life gets exciting.” – addresses consumers living an active and exciting life and who do not want to think about any potential injuries or discomfort.
	– NIVEA: Most trusted skin care brand among consumers in Europe Among Europeans, NIVEA enjoys the highest level of consumer trust. Further proof of this comes from the Reader’s Digest “Most Trusted Brands 2008” study, Europe’s largest consumer survey. The result: Consumers voted NIVEA the most trusted skin care brand in Europe for the eighth year in a row.
2nd Quarter: April – June
	– Sustainability Report published Beiersdorf publishes its Sustainability Report in an online version. This comprehensively documents our responsibility towards our employees, society, and the environment and is based on the Global Reporting Initiative guidelines. It can be viewed and downloaded at www.Beiersdorf.com/Sustainability .
	– India: NIVEA FOR MEN whitening range extended NIVEA FOR MEN expands its successful whitening range in India by launching NIVEA FOR MEN Whitening Oil Control for men with oily skin. The launch of the new skin-lightening product further strengthens NIVEA FOR MEN’s market leadership.
3rd Quarter: July – September
	– Recognition for research and development Beiersdorf’s Research and Development unit won an award for its technology management from the internationally renowned Fraunhofer Institute IPT. Beiersdorf is the only prizewinner in the consumer goods segment among the over 600 companies surveyed. The strong focus on consumers during product development received special mention.
	– USA: NIVEA Lip Care launched Since 2006, Beiersdorf has focused in the USA on its core skin care brands NIVEA hand and body and Eucerin/Aquaphor. NIVEA Lip Care was launched in the fall of 2008 with the “Kiss and Be Kissed” campaign with the goal of becoming one of the leading companies in the lip care segment in the USA.
Watch the video of the NIVEA Lip Care New Year's Eve event in Times Square.
4th Quarter: October – December
	– Brand experience: New NIVEA Haus in Dubai Following the resounding success of the NIVEA Haus in Hamburg, Beiersdorf is opening more NIVEA houses in Dubai (November 2008, in the world’s largest shopping mall), and Berlin (April 2009). Each is tailored to individual consumer wishes and local requirements and offers uncomplicated and relaxing wellness treatments – close to the consumer.
	– Beiersdorf admitted to the DAX Following a resolution by Deutsche Börse (German Stock Exchange), Beiersdorf was admitted to the DAX index, of the 30 leading German listed stock corporations on December 22, 2008. This is a good opportunity to present Beiersdorf to an even wider public – nationally and internationally.