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- Results of Operations - Group
- Results of Operations - Business Segments
- Balance Sheet Structure - Group
- Financial Position - Group
- Research and Development
- Sustainability
- Employees
- Risk Report
- Report by the Executive Board Regarding Dealings among Group Companies
- Report on Post-Balance Sheet Date Events
- Disclosure Requirements in Accordance with §315 (4) HGB
- Report on Expected Developments
Page 1 of 5
Results of Operations – Business Segments
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consumer (in € million) |
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| Europe | Americas | Africa/Asia/ Australia | Total | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Sales 2008 | 3,469 | 742 | 914 | 5,125 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Change (adjusted for currency translation effects) | 6.6% | 13.1% | 38.6% | 12.3% | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Change (organic)* | 5.2% | 13.1% | 20.1% | 8.6% | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Change (nominal) | 5.7% | 7.5% | 32.6% | 10.0% | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| EBIT 2008** | 580 | 29 | 6 | 615 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| EBIT margin 2008** | 16.7% | 3.9% | 0.6% | 12.0% | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| EBIT 2007** | 529 | 25 | 42 | 596 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| EBIT margin 2007** | 16.1% | 3.7% | 6.0% | 12.8% | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| * | Excluding sales by our acquisitions made at the end of 2007 (C-BONS Hair Care, 50% Beiersdorf AG Switzerland). | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| ** | Excluding special factors due to divestments and the realignment of the Consumer Supply Chain. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
In 2008, the Consumer business segment lifted sales by 12.3%, adjusted for currency translation
effects. At current exchange rates, we achieved growth of 10.0% to €5,125 million (previous year:
€4,661 million). This means we grew substantially faster than the market and were able to increase
our global market share. Excluding the acquisition of our Chinese hair care business at the end of
2007 and the increase in the interest in Beiersdorf AG (Switzerland) to 100%, organic sales growth
was 8.6%. EBIT excluding special factors climbed to €615 million (previous year: €596 million),
while the corresponding EBIT margin was 12.0% (previous year: 12.8%). At 13.0%, the EBIT margin
excluding the effects of acquisitions was slightly above the previous year. 
see Charts 10-13
Successful innovations and international relaunches of existing products that have been modified according to the latest findings from our research activities, enabled us in some cases to generate extremely strong growth rates in our major markets.
In 2008, NIVEA recorded global growth of 10.0% (adjusted for currency translation effects). Sales rose in all regions. The key growth drivers were NIVEA DEODORANT – which was also boosted by the successful launch of NIVEA DEODORANT Double Effect –, NIVEA Hair Care, NIVEA Bath Care, and NIVEA FOR MEN. The launches of NIVEA body My Silhouette and the NIVEA FOR MEN Extreme Comfort range were extremely encouraging. NIVEA Hair Care continued its success following its relaunch in the previous year, and was extended to include the Diamond Gloss range of care products at the beginning of the year. However, NIVEA body recorded significantly weaker growth compared with 2007.
We met our targets for our Eucerin brand with double-digit growth in 2008. The brand recorded an increase of 12.6% (adjusted for currency translation effects). Our anti-aging products performed especially well. In summer 2008, we successfully launched our Eucerin DermoDENSIFYER range in this segment.
