Investor Relations

Beiersdorf’s shares are a reliable and solid stock on the German market – something that also applies in difficult economic times. This performance is the reflection at the level of the capital markets of key corporate characteristics. Since 2005, the continuous implementation of the Consumer Business Strategy has led to numerous structural improvements and a clear focus on high-priority business areas and regions. Explaining these changes to shareholders and, where possible, attracting the support of new shareholders is one of Investor Relations’ most important tasks. The publication of the quarterly figures – both in the telephone conferences explaining the quarterly and half year results, and at the financial analyst meetings after nine months and the annual report – played a key role in this in 2008. The conference calls, which we introduced last year as a regular feature of our reporting activities, have now become an essential first-hand source of information for the capital markets. Recordings of the conferences can be downloaded as audio or video streams at www.Beiersdorf.com – an offering that was used intensively by shareholders and observers.

Continued strong sales growth by the Consumer business despite the difficult environment, coupled with an improvement in profit margins, sparked interest in 2008 among many new investors, who demanded high standards from Beiersdorf both with regard to the quality of the figures themselves and to communication and the provision of information. Our inclusion in the DAX in December 2008 was good news for Beiersdorf in this respect, too, as this gives Investor Relations the opportunity to make an even broader international public aware of how attractive the Company is, as well as presenting our global success on an even larger scale to the international capital markets.

Beiersdorf’s Executive Board again attended selected major investor conferences in London, Paris, and New York in the last fiscal year to talk to and inform investors about the Company’s business performance and the status of implementation of its strategy. These events were anchor points in Beiersdorf’s capital market communications calendar and were supplemented by numerous additional activities including roadshows and conferences in Stockholm, Edinburgh, and Frankfurt.

Beiersdorf’s updated sustainability website again played an important role in the Company’s financial communications in 2008. The disclosures on and key performance indicators for our Company’s ecological, economic, and social responsibilities are based on the Global Reporting Initiative standard. This clearly documented Beiersdorf’s high level of commitment in the area of sustainability, and efficiently satisfied the considerable interest shown by the markets in 2008.